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 We Reactivated Clients Through Segmented Email Strategies

Email Marketing Retention Bancolombia | Success Story | Bureau Creativo

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WE REACTIVATED CLIENTS 
THROUGH SEGMENTED EMAIL STRATEGIES

Bancolombia identified American Express cardholders (Platinum, Gold, Green, and Blue) with low activity levels, posing a high cancellation risk. It was essential to reconnect and remind them of their card benefits.

Challenge

Diseñamos e implementamos un flujo automatizado de email marketing dirigido específicamente a clientes con bajo uso, segmentado según el tipo de tarjeta. La estrategia se centró en destacar beneficios relevantes, seguridad, promociones y acumulación de puntos Colombia.

54.4%

average open rate, 
reflecting high client interest

3.4%

average CTR,
confirming content relevance

Tangible improvement 
in reactivation

Other success stories | RETENTION

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