Acquisition

WE REDESIGN 
ACQUISITION USING DATA AND 
TECHNOLOGY

Amex Argentina faced performance issues in acquiring personal and corporate cards. Low lead quality and stagnant results called for a full strategic overhaul.

Challenge

Simultaneously address B2C and B2B segments with a unified approach to improve lead quality, conversion, and budget efficiency.

Solution

We worked across three key pillars:
1. Strategic Paid Media:
 • Full campaign audit and Meta Ads setup redesign
 • Monthly creative refresh based on data
 • Ongoing experimentation with hypotheses and KPIs

2. Real-Time Pre-Approval Tech:
 • Smart form with lead pre-qualification
 • Meta Conversions API integration
 • Optimization based on pre-approved leads

3. Centralized Reporting & Measurement:
 • Product-specific landing pages
 • Full tracking (Google Analytics, heatmaps)
 • Real-time dashboard with campaign, form, and user behavior data