Activation

WE OPTIMIZED THE START OF 
THE CORPORATE JOURNEY

American Express Corporate aimed to increase activation rates for new corporate cards. Communicating the benefits and value proposition of each product clearly and effectively was essential.

Challenge

We designed a 12-month automated email campaign to present the key benefits of corporate cards to new members. Additionally, we developed a personalized Welcome Center for each product, guiding users through the necessary steps for activation and use.